35 B2B Cold Email Templates to Skyrocket Your Sales
A B2B cold email template is a pre-written message framework you use to reach out to other businesses for the first time, introduce your services, and generate B2B leads. The template gives you a proven structure that you personalize for each decision maker you contact. Below is a tried and tested B2B cold email template that gets replies.
Subject: [ First Name ], quick idea
Hi [ First Name ],
I came across [ Company ] while looking into [ trigger ] and noticed [ specific insight ]. It made me think you might be running into [ common friction ] as you push toward [ goal ].
We work with companies like [ ICP ] at this stage and recently helped one add 400K ARR through a cold outreach strategy (no ads, just solid email frameworks).
Happy to send a quick overview or jump on a 10-min call, whatever’s easier.
Best,
[ Your Name ]B2B cold email templates save time while maintaining personalization at scale. Effective email structure of proven templates increase engagement, as they incorporate expert knowledge, industry best practices, and lessons learned from countless outreach campaigns.
B2B cold email templates serve different audiences across various business functions. Sales professionals, marketers, recruiters, founders, agencies, business owners, and SDRs use templates to fill their pipeline, lead generation and brand awareness, and win new clients.
Every effective B2B cold email template has four components, an engaging subject line that compels recipients to open, a hook that personalizes the opening, a value proposition that addresses their pain points, and a CTA that has a clear, single request.
To use a B2B cold email template, start by identifying key decision makers in your target company. Research your audience to find a relevant pain point. Craft an engaging subject line. Personalize your greeting with their name. Write your pitch in under 125 words. Follow up within three days if you do not get a reply.
Test different structures like AIDA, PAS, or BAB to see what converts best for your outreach campaigns. Reachoutly’s cold email specialists have crafted 35 proven B2B cold email templates using different frameworks across different situations and industries. These templates help you generate qualified B2B leads, build sales pipelines faster, and close more high-ticket deals. Use these examples below for SaaS sales, digital marketing pitches, consulting proposals, recruitment outreach, software development service marketing, real estate prospecting, and partnership opportunities. These 35 templates include
- 3 framework-based templates
- 4 relationship/connection-based templates
- 3 competitive/positioning templates
- 3 navigation/discovery templates
- 14 purpose/goal-based templates
- 8 industry-specific templates
Let’s start with the framework-based templates.
1. The PAS (Problem-Agitation-Solution) Template
Sales development representatives and business development teams use the PAS template to reach out to prospects struggling with specific operational challenges. This cold email template follows the PAS framework that identifies the problem, stirs up emotional resonance around it, then presents a Solution.
Subject: Losing time to bad data at [ Company ]?
Hi [ First Name ],
Is it frustrating losing hours every week because reps are working with incomplete or outdated data?
Bad data doesn’t just slow things down, it kills deals, hurts morale, and wastes budget.
We help [ role/company type ] teams get clean, verified B2B data so reps spend time selling, not fixing lists.
Worth a quick 10-minute chat to see if this could help [ Company ]?
Thanks,
[ Your Name ]
[ Company ]When to Use This PAS Cold Email Template?
Use this PAS cold outreach template after identifying a problem your prospect experiences. Bad data, missed deadlines, compliance risks, or productivity gaps all work. The key is specificity because vague problems generate vague interest.
Why Does This PAS Cold Email Template Work?
This B2B PAS cold email template generates leads because it mirrors how buyers think. Decision makers don’t wake up wanting new software or services. They wake up wanting to solve problems. When you lead with their challenge instead of your product, prospects feel understood rather than sold to.
This PAS template drives higher response rates because it opens by naming a pain point the prospect faces daily. You acknowledge their frustration, which builds rapport before pitching anything. The second paragraph amplifies the problem’s real cost. Only after establishing this pain do you introduce your solution as the direct answer.
2. The AIDA (Attention-Interest-Desire-Action) Template
Sales development representatives and marketing teams use the AIDA framework template to spark interest in prospects who have never heard of their company. This cold email template follows a proven psychological sequence like attention, interest, desire, and action.
Subject: Save 10+ hours a week
Hi [ First Name ],
Quick question, what would you do with 10 extra hours each week?
Teams like [ Client Name ] freed that time by automating outbound without hiring more people.
We help [ role ] teams generate leads, personalize outreach, and follow up automatically. All in one place.
Worth a quick walkthrough next week to see if this could work for [ Company ]?
Thanks,
[ Your Name ]
[ Company ]When to Use This AIDA Cold Email Template?
Use this B2B AIDA sales template when reaching out to prospects for the first time, especially when offering productivity tools, automation software, or services that save time or resources. It works best when you research your audience and identify a specific pain point they experience.
Why Does This AIDA Cold Email Template Work?
This AIDA cold email template closes more sales because it mirrors how people make decisions. The template opens with a time-saving hook in the subject line, grabbing attention. It personalizes the greeting, then poses a question that creates interest by making prospects think about their pain point. Social proof builds credibility without sounding boastful. The clear value proposition shows what you offer in plain terms. Finally, it ends with a low-pressure action request for a brief call. You’re not asking prospects to commit to anything major, just a conversation to see if there’s a fit.
3. The BAB (Before-After-Bridge) Template
SDRs and B2B marketers use the BAB template to show prospects a clear path from their current struggles to a better outcome. BAB stands for Before-After-Bridge. It paints the “before” picture of a problem, shows the “after” state once solved, then bridges the gap with your solution.
Subject: Still doing outbound the hard way at [ Company Name ]?
Hi [ First Name ],
Most teams I talk to are stuck here:
manual list building
inconsistent follow-ups
unpredictable meetings
The teams that fix this don’t work harder, they switch to a system that runs outbound for them.
We recently helped [ similar company ] do exactly that and stabilize their meeting flow.
Open to a quick walkthrough to see if this makes sense for [ Company ]?
Thanks,
[ Your Name ]
[ Company ]When to Use BAB Cold Email Template?
Use this BAB cold email template when reaching out to prospects who likely face operational inefficiencies. It works best for B2B outreach to decision makers who manage sales teams or lead generation processes.
Why Does This BAB Cold Email Template Work?
This BAB cold email template gets replies because it starts with pain points your prospect faces right now. Then you shift to the “after” state where teams don’t work harder but use a system that runs outbound for them. The bridge connects these two states by mentioning how you helped a similar company achieve this transformation. It makes prospects see themselves in the problem. When they recognize their own struggles in your email, they’re more likely to respond. You’re not pitching features. You’re showing them a better way exists.
4. The Mutual Connection/Referral Template
Founders, marketing leads, SDRs use the mutual connection/referral cold email template to introduce themselves through a shared contact. This B2B outreach example leverages trust from an existing relationship to start conversations with prospects.
Subject: [ Mutual Name ] suggested I reach out
Hi [ First Name ],
[ Mutual Name ] and I were talking about [ specific problem/initiative ] at [ Company ] and they suggested I reach out.
We help [ ICP ] teams [ specific outcome ] by [ how you do it ].
For example, [ short proof: client/result ].
Worth a quick 10 minutes next week to see if this is relevant at all?
If you’re not the right person, who would you recommend I speak with?
Best,
[ Your Name ]
[ Company ]
[ LinkedIn ]When to Use This Mutual Connection/Referral Cold Email Template?
Use this mutual connection/referral template when you have a genuine referral from a shared connection. Send it after networking events, LinkedIn conversations, or when a client mentions someone facing similar challenges. The timing matters, so reach out while the referral is fresh in everyone’s mind.
Why Does This Mutual Connection/Referral Cold Email Template Work?
This mutual connection/referral cold email template gets replies because it removes the “stranger danger” feeling from cold outreach. It opens with a subject line mentioning the mutual contact’s name. You reference a recent conversation where this person suggested reaching out. This immediate personalization shows you’re not sending random emails. The template includes a polite redirect option. You can still identify key decision makers through their recommendation, if you’re reaching the wrong person.
5. The Case Study Template
Sales professionals, business owners, and marketers use the case study template to generate replies from prospects who need proof before engaging. This B2B cold email template transforms client success stories into compelling outreach messages.
Subject: [ Client ] → [ specific result ] in [ timeframe ]
Hi [ First Name ],
[ Client ] was dealing with [ specific problem ] until they changed how they approached [ relevant activity ].
Within [ timeframe ], they achieved [ specific result ] by [ 1 concrete action you took ].
Happy to share the exact playbook we used if useful, want me to send it over?
Thanks,
[ Your Name ]
[ Company ]
[ LinkedIn ]
[ Website ]When to Use This Case Study Cold Email Template?
Use this B2B case study template when reaching out to prospects in the same industry as your successful clients. It works best for B2B sales where decision makers need to justify purchases to their teams. The case study provides that justification upfront.
Why Does This Case Study Cold Email Template Work?
The case study template closes more sales because it follows proven persuasive principles. It identifies a problem prospects recognize. It shows a clear before-after transformation. Most importantly, it lets prospects self-identify whether your solution fits their needs. It works because it leads with social proof instead of a pitch. Prospects see real results from companies like theirs. The specific numbers and timeframe make the success tangible and believable.
6. The Personalized Introduction Template
Marketers, outbound agency specialists, and business owners use the personalized introduction template to start conversations with prospects they’ve researched. This is a B2B cold email template that references something specific about the prospect before introducing your services.
Subject: Thoughts on [ specific detail ]
Hi [ First Name ],
Saw your [ post/news/update ], especially [ specific detail/opinion you referenced ].
We work with [ ICP ] teams dealing with [ related challenge ], and what you mentioned stood out.
Worth a quick exchange of notes to see if this is relevant?
Thanks,
[ Your Name ]
[ Company ]
[ LinkedIn ]When to Use This Personalized Introduction Cold Email Template?
Use this personalized introduction template when prospects share a post, article, or update that relates to what you offer.
Why Does This Personalized Introduction Cold Email Template Work?
This personalized introduction template generates replies because it proves you researched your audience before reaching out. Decision makers receive dozens of generic cold emails daily. When you reference their LinkedIn post or company news, you stand out immediately. Next, you connect their post to a challenge your ICP faces. You briefly explain what you do without a lengthy pitch. The template ends with a soft ask for a quick conversation.
7. The Congratulatory Template
Business development professionals and SDRs use the congratulatory template to reach out to prospects immediately after they achieve something noteworthy. This trigger-based cold email template capitalizes on positive momentum to start conversations with decision makers.
Subject: Congrats on [ recent achievement ]
Hi [ First Name ],
Congrats on [ recent achievement ], well done.
We’ve noticed teams often re-evaluate [ related area ] after moments like this, especially as priorities shift.
If it’s helpful, I’m happy to share a few ideas we’ve seen work well at this stage.
Thanks,
[ Your Name ]When to Use This Congratulatory Cold Email Template?
Use this congratulatory cold email template when you identify key decision makers who’ve just announced expansions, awards, or major milestones. Personalize your greeting by referencing the specific achievement you researched.
Why Does This Congratulatory Cold Email Template Work?
This congratulatory cold outreach template gets replies because you’re reaching out when prospects feel positive and forward-thinking. It increases engagement by acknowledging success before introducing value. Decision makers respond when you demonstrate genuine interest in their wins rather than treating achievements as generic prospecting triggers. The approach helps establish credibility and drives conversations that convert into pipeline opportunities.
8. The Finding Right Contact Template
SDRs and business development professionals use the finding right contact template when they’re unsure if they’ve reached the correct decision maker at a target company. This B2B cold email template helps you identify key decision makers without wasting time pitching to the wrong person.
Subject: Am I reaching the right person at [ Company ]?
Hi [ First Name ],
Quick check, are you the right person for [ area/responsibility ] at [ Company ], or could you point me to who is?
Reason I’m asking, we help [ target companies ] with [ specific outcome ] and thought it might be relevant for [ Company ].
Either way, appreciate the nudge in the right direction.
Thanks,
[ Your Name ]
[ Company ]When to Use This Finding Right Contact Cold Email Template?
Use this finding right contact template when you’re prospecting at new companies but lack clarity on internal roles. It’s perfect for first-time outreach to B2B leads where organization charts aren’t public or when job titles don’t clearly indicate responsibilities.
Why Does This Finding Right Contact Cold Email Template Work?
This proven finding right contact template generates responses because it’s low-pressure and respectful. You’re not asking prospects to buy anything or commit time to a meeting. You’re simply asking for direction, which most people willingly provide. This approach helps you reach out efficiently, build your pipeline with qualified leads, and establish initial contact that can lead to meaningful conversations later.
9. Website Visitor Follow-Up Template
Business owners, agencies, and SDRs use website visitor follow-up emails to reach out to prospects who recently visited specific pages on their company website. This B2B cold email template targets warm leads who already showed interest by browsing your content.
Subject: Quick idea for [ Company ]
Hi [ First Name ],
Saw you checking out [ page/resource ], figured I’d reach out while it was fresh.
I recorded a quick 60-sec video walking through how teams like [ ICP ] use [ Your Product ] to [ specific outcome ].
Before I send it, what’s the bigger priority right now at [ Company ]:
[ Metric A ] or [ Metric B ]?
I’ll tailor it to that.
Thanks,
[ Your Name ]
[ Company ]When to Use This Website Visitor Follow-Up Cold Email Template?
Use this proven website visitor follow-up template within 24 hours of detecting a visit to key pages like pricing, case studies, or product features. The cold email example converts website traffic into sales conversations by striking while interest is fresh.
Why Does This Website Visitor Follow-Up Cold Email Template Work?
This website visitor follow-up cold email template closes more sales because it combines three best practices. First, it shows you did your research by mentioning the exact page they viewed. Second, it personalizes the greeting with their company name and role-specific outcome. Third, it uses a question to identify their biggest priority before pitching, which increases engagement and gets replies.
10. The Partnership/Collaboration Template
Founders, marketing leads, and business development managers use the partnership/collaboration template to reach out to potential partners whose audiences align with theirs. This B2B cold email template helps you propose collaboration opportunities like co-marketing webinars, shared content creation, or referral agreements without appearing competitive.
Subject: Exploring a partnership idea
Hi [ First Name ],
Your work with [ company/product ] caught my eye.
Our audiences overlap, and there may be a clean way to collaborate without competing, possibly around [ specific angle: webinar/co-content/referral ].
Open to a quick exchange of ideas to see if this is worth exploring?
Thanks,
[ Your Name ]
[ Company ]
[ LinkedIn ]When to Use This Partnership/Collaboration Cold Email Template?
Use this partnership/collaboration cold email template when prospecting companies that serve similar customer segments but offer complementary services. It works best for SaaS founders, agency owners, and marketers who want to generate B2B leads through strategic partnerships instead of direct sales.
Why Does This Partnership/Collaboration Cold Email Template Work?
This B2B partnership/collaboration cold email template gets replies because it frames outreach as peer-to-peer collaboration rather than a vendor pitch. Decision makers respond positively when you acknowledge their brand awareness and suggest shared growth opportunities. The template keeps your value proposition clear while staying brief and action-oriented. The collaborative approach establishes trust and increases engagement by positioning both parties as equals who can win new business together.
11. The Competitor Comparison Template
Sales reps and business development teams use the competitor comparison template to start conversations with prospects already using a competing solution. This B2B cold email template works by acknowledging the prospect’s current choice rather than ignoring it.
Subject: Comparing notes on [ Competitor ]
Hi [ First Name ],
Noticed you’re using [ Competitor ], curious how that’s working for you.
Teams switch to us mainly when they run into [ specific limitation/frustration ], especially around [ key differentiator ].
Open to a quick exchange of notes to see if this is relevant?
Thanks,
[ Your Name ]
[ Company ]When to Use This Competitor Comparison Cold Email Template?
Use this competitor comparison cold email template when you identify prospects actively using a competitor whose limitations you understand well. It works best after researching common pain points that drive customers away from that specific competitor.
Why Does This Competitor Comparison Cold Email Template Work?
This competitor comparison cold email template gets replies because it demonstrates research without feeling invasive. You’re not pretending the competitor doesn’t exist. You’re acknowledging reality and offering genuine value through comparison. Prospects appreciate the honesty and often respond to share their actual frustrations, which opens the door to meaningful conversations about switching.
12. The Trigger-BasedTemplate
Sales professionals, business development teams, and marketers use the trigger-based template to reach out when prospects show buying signals. This personalized cold email template capitalizes on specific events like funding announcements, leadership changes, or company expansions that indicate a prospect needs your solution.
Subject: Quick note after [ trigger ]
Hi [ First Name ],
Saw [ trigger event ], usually when teams start rethinking [ relevant area ].
We’ve helped companies at this exact moment avoid [ specific mistake ] and achieve [ specific outcome ].
Worth a quick exchange of notes to see if this is relevant?
Thanks,
[ Your Name ]
[ Company ]
[ LinkedIn ]When to Use This Trigger-Based Cold Email Template?
Use this trigger-based cold email template when you identify key decision makers experiencing change. Product launches, new office openings, quarterly earnings reports, or strategic pivots all work as triggers. Research your audience to find these moments before reaching out.
Why Does This Trigger-Based Cold Email Template Work?
This trigger-based cold email template gets replies because timing creates relevance. Your outreach feels helpful rather than random, when you send an email right after a trigger event. The prospect is already thinking about the area you mention, making them more receptive to your value proposition.
13. The Industry Insight Template
Sales professionals and business development managers use the industry insight template to start conversations with prospects by positioning themselves as industry experts. This proven B2B cold email template opens with a timely industry trend rather than a direct pitch.
Subject: Seeing this trend in [ industry ]
Hi [ First Name ],
Quick question, have you noticed [ specific industry shift ] showing up in [ industry ] lately?
We’re seeing it lead to [ trend-related problem ], while teams that adapt early tend to see [ clear benefit/upside ].
We’ve been helping [ similar companies/roles ] navigate this, so happy to share what’s changing if it’s useful.
Best,
[ Your Name ]When to Use This Industry Insight Cold Email Template?
Use this industry insight template when you’ve spotted market shifts affecting your prospect’s industry. Send it to prospects in sectors experiencing regulatory changes, technology disruptions, or competitive pressures.
Why Does This Industry Insight Cold Email Template Work?
This industry insight template works for lead generation because it demonstrates research and industry knowledge upfront. Decision makers respond when you identify challenges they’re already experiencing. The template avoids the typical cold email mistake of immediately pitching services. It makes prospects feel understood rather than targeted. You establish credibility while keeping the door open for follow-up conversations that naturally lead to new business.
14. The High-Ticket B2B Cold Email Template
SDRs, agency founders, and B2B sales teams use this high-ticket cold email template to pitch premium products/services to data-driven decision makers. This B2B outreach example leverages social proof and client results to win new business from prospects who value measurable results over promises.
Subject: Helping [ Client ] close 4 SaaS deals last month
Hi [ First Name ],
Saw [ Company ] focuses on [ Target Niche ]. We recently helped [ Client ] close 4 new deals through cold outreach and would love to share the playbook.
We work mostly on performance. No results, no payment.
Open to a 15-minute chat this week?
Best,
[ Your Name ]
[ Your Position ]When to Use This High-Ticket B2B Cold Email Template?
Use this high-ticket cold email template when you target prospects at data-driven brands or have high-ticket clients to showcase as social proof. This B2B cold email works best for outreach campaigns where your value proposition includes specific metrics or results.
Why Does This High-Ticket B2B Cold Email Template Work?
This tried and tested high-ticket cold email template follows the 25% reply rate formula designed for volume campaigns. The subject line grabs attention by leading with a specific client result. The performance-based offer removes risk and builds trust instantly. Social proof through real client wins creates desire and credibility. The short format respects busy decision makers and the low-friction call-to-action makes it easy to respond. There’s no single “best” template for high-ticket cold outreach. The best one is the one that matches your prospect’s awareness, pain, and buying mindset.
15. The Quick Question Template
SDRs, founders, and agencies use the quick question template to start conversations with prospects they’re reaching out to for the first time. This is a B2B cold email template that opens with a simple, non-threatening question about the prospect’s current workflow.
Subject: Quick question for [ First Name ]
Hi [ First Name ],
Are you handling [ specific task/process ] in-house, or using a tool for it?
Asking because teams in [ industry ] often run into [ specific pain point ] at this stage.
Happy to share what’s been working elsewhere if useful.
Thanks,
[ Your Name ]
[ Company ]
[ LinkedIn ]When to Use This Quick Question Cold Email Template?
Use this quick question template when you want to identify key decision makers who might benefit from your solution but haven’t expressed interest yet. It works well for B2B outreach when you’ve done basic research on your audience and know their industry challenges.
Why Does This Quick Question Cold Email Template Work?
This quick question template generates business leads because it feels like a genuine question, not a sales email. Prospects respond to curiosity. The personalized greeting with their first name and the mention of their specific industry makes the email feel relevant. The template introduces a pain point common in their industry, which plants a seed without being aggressive.
16. The Free Resource/Value First Template
Sales development reps and marketers use the free resource/value first template to start conversations without pushing a product. This outreach template offers helpful content upfront to build trust with prospects.
Subject: Quick resource on [ topic ]
Hi [ First Name ],
We just put together a short guide on [ topic ], no pitch, just practical steps.
Teams in [ industry ] use it to [ specific benefit/outcome ].
Want me to send it over?
Thanks,
[ Your Name ]
[ Company ]
[ LinkedIn ]When to Use This Free Resource/Value First Cold Email Template?
Use this free resource/value first cold email template when you have educational content that solves a real problem for your target audience. It works best when reaching out to decision makers who receive dozens of pitches daily. Your value proposition becomes the free resource itself.
Why Does This Free Resource/Value First Cold Email Template Work?
This free resource/value first outreach template is highly converting because it removes pressure from the conversation. Prospects respond when they see immediate value without commitment. You establish credibility before introducing your services. The casual tone and brief message respect their time while the specific industry mention shows you researched your audience. The key difference here is you’re giving before asking. You mention how other teams in their industry benefit from this resource, then ask permission to send it.
17. The Exclusive Offer Template
SDRs and marketers use the exclusive offer template to create urgency and exclusivity when reaching out to specific roles or company types. This B2B cold email template positions your offer as a limited opportunity available only to select prospects.
Subject: Limited access for [ role/company type ]
Hi [ First Name ],
We’re opening a small number of spots for [ specific offer ] for [ role/company type ] only.
I wanted to reach out before sharing this more broadly, as it felt relevant for [ Company ].
If it’s of interest, happy to share details or walk through what’s included.
Thanks,
[ Your Name ]
[ Company ]
[ LinkedIn ]When to Use This Exclusive Offer Cold Email Template?
Use this exclusive offer template when launching new services, testing products with early adopters, or targeting specific industries like SaaS or healthcare. It works best for high-ticket offers where exclusivity adds perceived value.
Why Does This Exclusive Offer Cold Email Template Work?
This exclusive offer cold outreach template generates higher response rates because it triggers FOMO (fear of missing out) while maintaining a personal touch. You’re not mass-emailing hundreds of contacts. You’re extending a private invitation to qualified decision makers. This approach increases engagement by making recipients feel valued and chosen.
18. The Webinar Invitation Template
SDRs and marketers use the webinar invitation template to invite prospects to educational sessions without sounding pushy. This B2B cold email template positions your webinar as a valuable learning opportunity rather than a sales pitch.
Subject: Short session on [ topic ]
Hi [ First Name ],
We’re hosting a short session on [ topic ] focused on practical takeaways, not a sales pitch.
We’ll cover how teams are handling [ specific problem ] and what’s actually working right now.
Thought it might be relevant given [ context ], want me to send the invite?
Best,
[ Your Name ]
[ Company ]
[ LinkedIn ]When to Use This Webinar Invitation Cold Email Template?
Use this webinar invitation template when you’re hosting webinars, launching educational content, or need to establish credibility with decision makers. It’s perfect for B2B lead generation when prospects haven’t heard from you before.
Why Does This Webinar Invitation Cold Email Template Work?
This proven webinar invitation template gets replies because it leads with value, not a sales agenda. You’re offering education first. You mention specific problems the webinar addresses and show what’s working for other teams. The personalized context line proves you’ve researched your prospect before reaching out. The casual tone (“want me to send the invite?”) removes pressure and increases response rates.
19. The Re-engagement Template
Sales teams and business development representatives use the re-engagement template to reconnect with prospects who showed initial interest but went silent. This proven B2B cold email template revives conversations that stalled weeks or months ago.
Subject: Still relevant?
Hi [ First Name ],
We last connected about [ topic ] for [ Company ] a while back.
Curious if this is still on your radar, or if priorities have shifted since then.
If helpful, I’m happy to share a few updated ideas based on what we’re seeing now.
Thanks,
[ Your Name ]When to Use This Re-engagement Cold Email Template?
Use this re-engagement template when a prospect engaged with your initial outreach but never responded to follow-ups. Wait 30 to 90 days after your last contact before reaching out. This timing shows persistence without appearing pushy.
Why Does This Re-engagement Cold Email Template Work?
The re-engagement template generates replies because it focuses on relevance, not your product. You’re checking if their situation changed, which feels helpful rather than salesy. The brief message respects their time and the subject line “Still relevant?” creates curiosity without sounding desperate.
20. The Demo Follow-Up Template
Sales reps use the demo follow-up template to convert prospects into customers after product demonstrations. This B2B cold email template transforms demo sessions into concrete next steps by recapping key benefits and proposing clear action.
Subject: Demo recap and next step
Hi [ First Name ],
Thanks again for the time earlier.
Based on our demo, it sounds like the biggest wins for [ Company ] are [ primary benefit ] and [ secondary benefit ].
The logical next step would be [ clear next action ].
Does that make sense to move forward with?
Best,
[ Your Name ]
[ Company ]When to Use This Demo Follow-Up Cold Email Template?
Use this demo follow-up outreach template immediately after any product demonstration, software walkthrough, or service presentation. Reach out the same day while the conversation remains fresh in your prospect’s inbox. The template increases response rates by creating a clear path forward. Prospects know exactly what happens next and why action is required.
Why Does This Demo Follow-Up Cold Email Template Work?
This proven demo follow-up outreach template works because it eliminates post-demo confusion. Prospects attend multiple demos weekly and often forget details. When you send this follow-up within 24 hours, you reinforce value and maintain momentum. The structure focuses on benefits rather than features, keeping your message prospect-centered.
21. The Voicemail Follow-up Template
Sales development representatives use the voicemail follow-up template to bridge phone and email outreach after leaving a voicemail for prospects. This proven B2B cold email template creates a second touchpoint that increases response rates by giving decision makers an alternative way to respond.
Subject: Quick follow-up on my voicemail
Hi [ First Name ],
Just left you a quick voicemail about [ brief topic ] and wanted to follow up here in case email’s easier.
The reason I reached out was [ one-line reason/relevance to them ].
Happy to continue over email, or if easier, I’m reachable at [ your phone number ].
Thanks,
[ Your Name ]
[ Company ]When to Use This Voicemail Follow-up Cold Email Template?
Use this voicemail follow-up template within 5-10 minutes after leaving a voicemail. The timing is critical. Your prospect may have just seen your missed call or listened to your message, making them more likely to engage when your follow-up email arrives in their inbox.
Why Does This Voicemail Follow-up Cold Email Template Work?
This voicemail follow-up template works because it acknowledges your previous attempt to reach out while respecting your prospect’s communication preferences. Many business owners prefer email over phone calls, and this approach meets them where they’re comfortable. The brief reference to your voicemail topic reinforces your message without forcing them to retrieve and replay the voicemail.
22. The Event Follow-Up Template
Sales professionals and business development teams use the event follow-up template to reconnect with prospects they met at conferences, trade shows, or networking events. This B2B email template transforms brief in-person conversations into meaningful business opportunities.
Subject: Great meeting you at [ event ]
Hi [ First Name ],
Great connecting at [ event ].
You mentioned [ pain/goal ] while we were chatting, and I thought it could be useful to continue that conversation now that things have settled post-event.
If it makes sense, I’m happy to share a few ideas or compare notes.
Best,
[ Your Name ]When to Use This Event Follow-Up Cold Email Template?
Use this event follow-up outreach template when you collect business cards at industry events, meet decision makers at workshops, or have meaningful hallway conversations at conferences. It converts event interactions into your sales pipeline by personalizing the greeting with specific details only you would know from your face-to-face meeting.
Why Does This Event Follow-Up Cold Email Template Work?
This proven event follow-up outreach template gets replies because it builds on established rapport rather than reaching out cold. When you mention a real conversation detail, prospects immediately recognize you and feel valued. The casual tone removes pressure while the offer to “share ideas or compare notes” positions you as a helpful peer, not a pusher.
23. The Follow-Up Email Template
Sales development representatives use the follow-up email template to reconnect with prospects who haven’t responded to initial outreach. This template serves as a gentle reminder that keeps your B2B cold email campaign active without appearing pushy or desperate.
Subject: Should I close the loop?
Hi [ First Name ],
Just following up on my note about [ topic ].
If now’s not a good time, no worries, should I circle back later or send a quick summary instead?
Thanks,
[ Your Name ]
[ Company ]When to Use This Follow-Up Email Cold Email Template?
Use this B2B follow-up template when your initial outreach gets no response but you want to stay on their radar. Send it once after your first follow-up, 7-10 days after your original cold email. Sales development representatives find this approach increases response rates because it positions you as helpful rather than persistent.
Why Does This Follow-Up Email Cold Email Template Work?
This B2B follow-up email template generates replies by removing decision anxiety. The subject line “Should I close the loop?” acknowledges the silence without guilt. The body offers two simple options. Prospects who weren’t ready initially often respond when given flexible options. This soft approach to B2B outreach keeps your pipeline warm and establishes you as a professional who understands business rhythms.
24. The Break-Up Email Template
Sales professionals use the break-up email template to re-engage cold prospects who stopped responding. This proven B2B cold email template works as your final follow-up when earlier outreach gets ignored.
Subject: Not a fit, or just bad timing?
Hi [ First Name ],
I haven’t heard back, so I’ll pause outreach for now.
Before I do, should this be a “not now” or a “not a fit”?
Either way helps. Appreciate it.
Thanks,
[ Your Name ]When to Use This Break-Up Email Cold Email Template?
Use this break-up cold outreach template when prospects ignore your previous emails for two weeks or more. Send it when you need to clean your pipeline and identify which leads remain worth pursuing. Reach out with this message before you remove someone from your campaign.
Why Does This Break-Up Email Cold Email Template Work?
This break-up email template gets replies because it removes pressure. You’re not asking prospects to buy or schedule a meeting. You simply ask them to help you understand where they stand. The subject line catches attention by being honest about the situation. The message respects their time by offering to stop outreach. Prospects respond because saying “not now” or “not a fit” takes five seconds. This low-effort request often revives dead conversations and converts silent prospects into active leads.
25. The Thank You Email Template
Sales development representatives use the thank you email template to strengthen relationships immediately after a meeting or call with prospects. This B2B cold email template serves as a bridge between your first conversation and the next step in your sales pipeline.
Subject: Thanks again
Hi [ First Name ],
Thanks again for taking the time earlier. I really enjoyed the conversation.
As discussed, I’ll follow up with [ next step ] shortly.
In the meantime, feel free to reach out if anything comes up.
Best,
[ Your Name ]When to Use This Thank You Email Cold Email Template?
Use this thank you email template right after calls, demos, or networking events with B2B leads. It works best when you’ve already established initial contact and want to maintain engagement before your follow-up.
Why Does This Thank You Email Cold Email Template Work?
This tried and tested thank you email template gets replies because it creates a natural opening for prospects to reach out with questions, keeping your outreach campaigns active. You’re not pushing for a close. You’re building rapport that leads to better lead generation outcomes. This approach helps you generate B2B leads without appearing aggressive, making it one of the best practices for B2B sales professionals.
26. The Pricing/Details After Call Template
Sales professionals and account executives use the pricing/details after call template to follow up after discovery calls or initial conversations with prospects. This B2B cold email template transforms verbal discussions into written commitments.
Subject: Pricing and scope we discussed
Hi [ First Name ],
Good chatting earlier, as promised, sharing the pricing and scope we discussed for [ Company ].
At a high level, this covers [ primary outcome ] and [ secondary outcome ], with flexibility based on priorities.
Happy to clarify anything or adjust if needed.
Would it make sense to review this together?
Thanks,
[ Your Name ]
[ Company ]
[ LinkedIn ]When to Use This Pricing/Details After Call Cold Email Template?
Use this pricing/details after call template when a prospect asks about pricing during a call, when you promised to send details after the conversation, or when you need to formalize what was discussed verbally. The timing matters. Send it within 24 hours while the conversation remains fresh in their inboxes.
Why Does This Pricing/Details After Call Cold Email Template Work?
This proven pricing/details after the call template gets replies because it eliminates confusion. You’re not pitching for the first time. You’re simply documenting what both parties already agreed to discuss. The personalized approach references specific outcomes you mentioned, making it relevant rather than generic. Decision makers appreciate clarity. By outlining the scope and inviting questions, you establish yourself as organized and trustworthy, which helps close more sales in competitive B2B environments.
27. The Closing/Proposal Template
Sales representatives and business development professionals use the closing/proposal template to send formal proposals after completing discovery calls or product demos. This B2B cold email template bridges the gap between initial conversations and signed contracts.
Subject: Proposal and next steps
Hi [ First Name ],
Sharing the proposal we discussed for [ Company ].
Based on our conversations, this should support [ primary goal ] and [ secondary goal ].
If everything looks good, the next step would be [ specific action ].
Happy to walk through it live or answer any final questions.
Thanks,
[ Your Name ]
[ Company ]When to Use This Closing/Proposal Cold Email Template?
Use this closing/proposal template when decision makers ask for a formal proposal or when you need to move leads from interest to commitment.
Why Does This Closing/Proposal Cold Email Template Work?
This B2B closing/proposal template closes more sales because it references previous conversations and shows you listened. You personalize it by mentioning specific goals your prospect shared. The clear call to action removes confusion about next steps.
These 27 proven cold email templates provide frameworks for you to adapt to your specific offering, situation and audience. Each template serves a distinct purpose, from initial outreach to follow-ups and partnership proposals. Test different templates to see which ones resonate most with your prospects, then refine your approach based on response rates. The best approach varies by ICP and industries. Different industries have different pain-points. Use the template that best matches your industry.
B2B Cold Email Templates by Industry
Industry-specific B2B cold email templates address sector-specific pain points and challenges that generic examples miss. A message that resonates with a SaaS founder won’t connect with a healthcare administrator or manufacturing manager. Each industry has unique buying cycles, compliance concerns, and decision-making processes that shape how prospects evaluate solutions. Below are the top eight cold email templates designed for different industries, addressing the exact problems your prospects face daily.
1. B2B Cold Email Template for SaaS
SaaS founders, sales development representatives, and business development teams use this SaaS cold email template to reach out to prospects and generate qualified demos. This proven template targets decision makers struggling with pipeline predictability and unpredictable revenue forecasting.
Subject: Struggling to keep pipeline predictable?
Hi [ First Name ],
Most SaaS teams struggle with keeping a predictable pipeline, leads stall, follow-ups slip, and forecasting turns into guesswork.
We help SaaS teams automate outbound and book qualified meetings consistently without hiring more SDRs.
For example, [ Similar SaaS Company ] increased demos by [ specific result ] in [ timeframe ] using this exact approach.
Would you be open to a 10-minute walkthrough to see if this could work for [ Company ]?
Cheers,
[ Your Name ]When to Use This B2B SaaS Cold Email Template?
Use this SaaS cold email template when you identify prospects experiencing growth challenges or scaling their sales teams. Use it when reaching out to VP of Sales, Revenue Operations leaders, or SaaS founders managing outbound campaigns for the first time.
Why Does This B2B SaaS Cold Email Template Work?
This SaaS cold email template gets replies because it follows tried and tested best practices. It opens with a subject line that addresses a common pain point SaaS teams face. You write directly to the prospect’s challenge rather than pitching your solution first. The body identifies the core problem (stalled leads and slipped follow-ups), presents your service as the fix, and includes social proof from a similar company. You close with a low-commitment ask for a 10-minute conversation.
2. B2B Cold Email Template For Digital Marketing Agencies
Marketing agencies use this B2B digital marketing cold email template to reach potential clients who rely heavily on referrals and paid advertising. The template targets business owners and marketing decision makers at companies that experience inconsistent lead flow.
Subject: More clients without more ad spend?
Hi [ First Name ],
Most agencies hit a ceiling relying on referrals and paid ads. Great months followed by unpredictable dry spells.
The agencies scaling consistently have one repeatable system that brings inbound and outbound opportunities every month.
We helped [ Similar Agency ] add [ result ] qualified leads in [ timeframe ] using this exact approach, without increasing ad spend.
Open to a 10-minute walkthrough to see if this could fit [ Company ]?
Thanks,
[ Your Name ]
[ Company ]When to Use This Digital Marketing Cold Email Template?
Use this digital marketing cold outreach template when reaching out to agencies experiencing unpredictable revenue cycles or those who want to diversify beyond paid channels. It works well for first-time outreach to agencies in your target market.
Why Does This Digital Marketing Cold Email Template Work?
This digital marketing cold outreach template generates B2B leads because it speaks directly to a universal agency problem. The social proof element builds credibility. The ask remains low-pressure. Just a brief 10-minute conversation. The value proposition clearly shows how prospects can establish predictable pipeline growth without additional ad spend.
3. B2B Cold Email Template For Lead Generation Agencies
Lead generation agency owners and business development managers use this B2B lead generation cold email template to reach out to prospects struggling with lead quality issues. The template addresses a common pain point like generating high volumes of leads that don’t convert.
Subject: Lead quality vs volume?
Hi [ First Name ],
Most lead gen agencies can generate volume, but struggle with reply rates and lead quality, which creates churn and wasted SDR time.
Teams switching from [ Competitor/Tool ] to our system saw higher replies and fewer unqualified leads within the first [ timeframe ].
Would it be useful to see a quick side-by-side comparison to decide if this is worth exploring for [ Company ]?
Best,
[ Your Name ]
[ Company ]When to Use This Lead Generation Cold Email Template?
Use this B2B lead generation cold email template when reaching out to companies using competitor tools or experiencing high SDR time waste due to poor lead quality.
Why Does This Lead Generation Cold Email Template Work?
This B2B lead generation cold email template converts because it speaks directly to decision makers’ operational pain. It avoids generic pitches and offers a practical side-by-side comparison. The subject line “Lead quality vs volume?” immediately captures attention by framing the core dilemma agencies face. By mentioning specific competitor names and concrete timeframes, you establish credibility and personalize your outreach. The soft call-to-action (“Would it be useful…”) reduces pressure while increasing engagement, making prospects more likely to respond and move into your pipeline.
4. B2B Cold Email Template For Consulting Services
Consulting firm owners and business development managers use this B2B consulting service cold email template to reach out to prospects who show signs of growth or change. The template positions your consulting services as a solution without sounding like a sales pitch.
Subject: Thought on [ Company ]’s next phase
Hi [ First Name ],
I came across [ trigger/project/recent move ] and one thing stood out, [ specific insight/pattern you noticed ].
We work with consulting firms at this stage to turn expertise into predictable client acquisition without discounting or cold pitching.
There’s one approach working especially well for firms like [ Similar Consultant/Firm ] right now.
Happy to share the idea if it’s useful, no pitch.
Thanks,
[ Your Name ]
[ Company ]
[ LinkedIn ]When to Use This Consulting Service Outreach Template?
Use this B2B consulting service outreach template when you spot a consulting firm expanding, launching new initiatives, or entering a new market phase. These trigger events create natural opportunities to introduce your expertise.
Why Does This Consulting Service Outreach Template Work?
This B2B consulting service cold outreach template generates high response rates because it feels conversational rather than transactional. You demonstrate research by referencing their recent activity, establish credibility by mentioning similar clients, and offer value without asking for anything upfront. The soft close invites dialogue instead of demanding a meeting.
5. B2B Cold Email Template For Staffing and Recruitment Agencies
Recruitment agencies use this B2B staffing and recruitment service cold email template to reach hiring managers and decision makers experiencing slow hiring processes. The template addresses a common pain point, delays that cost companies revenue and momentum.
Subject: Hiring delays at [ Company ]?
Hi [ First Name ],
Hiring delays quietly cost teams revenue, momentum, and candidate quality, especially when roles sit open or candidates drop mid-process.
We help recruiting teams reach decision-makers faster and keep pipelines warm automatically, so roles move without constant chasing.
Teams like [ Similar Client ] reduced time-to-fill by [ result ] in [ timeframe ] using this approach.
Worth a 10-minute conversation to see if this could help [ Company ]?
Best,
[ Your Name ]
[ Role ], [ Company ]When to Use This Staffing and Recruitment Service Cold Email Template?
Use this B2B staffing and recruitment service cold email template when you identify companies with open positions sitting unfilled for 30+ days or repeated job postings.
Why Does This Staffing and Recruitment Service Cold Email Template Work?
The B2B staffing and recruitment service cold email template closes more meetings because it keeps everything short and specific. You avoid generic pitches about recruitment services. Instead, you personalize the opening, reference a comparable client’s success, and offer a low-commitment conversation. This approach generates replies because busy hiring managers see immediate value. You’re solving their active problem with proof it works. You’re not asking them to evaluate your entire service catalog.
6. B2B Cold Email Template For IT/Software Development Agencies
IT agencies and software development firms use this B2B IT/software development service cold email template to book qualified sales calls without depending on referrals or job boards. The template targets companies that need custom software solutions by leading with proof that demonstrates your ability to generate dev project opportunities.
Subject: Booking dev work without referrals
Hi [ First Name ],
We recently helped [ Client ] book [ X ] qualified dev calls per month and close [ result ] in software projects, without relying on referrals or job boards.
The shift came from targeting the right buyers at the right moment, instead of broad outreach that burns credibility.
Happy to share the playbook we used if it’s useful for [ Company ].
Thanks,
[ Your Name ]
[ Company ]
[ LinkedIn ]When to Use This IT/Software Development Service Cold Email Template?
Use this B2B IT/software development service cold email template when you want to reach out to prospects who’ve likely wasted budget on ineffective lead generation.
Why Does This IT/Software Development Service Cold Email Template Work?
This proven B2B IT/software development service cold email template works because you’re offering a playbook, not a sales pitch. You open with concrete numbers that show how you helped a similar client book qualified calls and close software projects. The focus stays on targeting the right buyers at the right moment, not burning credibility through broad outreach.
7. B2B Cold Email Template For Web Development Agencies
IT agencies and software development firms use this B2B web development service cold email template to book meetings. The template targets companies that need custom software solutions by leading with specific client results that demonstrate your ability to generate dev project opportunities.
Subject: Small UX win for [ Company ]
Hi [ First Name ],
I took a quick look at [ Company ]’s site. Really liked [ specific element ].
I did notice 2-3 small UX/CRO opportunities that could help keep visitors engaged longer and increase conversions.
We’ve helped teams like [ Similar Company ] turn small design changes into meaningful conversion lifts.
Want me to send a short Loom or one-page breakdown with the ideas? No pitch.
Thanks,
[ Your Name ]
[ Company ]
[ LinkedIn ] [ Website ]When to Use This Web Development Service Cold Email Template?
Use this B2B web development service cold email template when you want to reach out to prospects who’ve wasted budget on ineffective lead generation.
Why Does This Web Development Service Cold Email Template Work?
This proven B2B web development service cold email template works because you personalize the greeting, share a relevant case study with specific results, explain the strategic shift that drove those results, and offer value through your playbook. It establishes credibility fast and positions your services as the solution to their business development challenges.
8. B2B Cold Email Template For Real Estate
Real estate agents and brokers use the B2B real estate cold email template to generate qualified seller leads without cold calling. This proven template helps you reach out to property owners and real estate professionals who need listing services.
Subject: More listings without cold calling
Hi [ First Name ],
Most real estate teams want more seller conversations, but don’t want to spend hours cold calling or chasing cold leads.
We help agents generate qualified seller inquiries using targeted email outreach instead.
For example, [ Brokerage/Agent ] booked [ result ] seller calls in [ timeframe ] in [ City/Area ] using this approach.
Would it be useful if I shared how this could work for [ Company ]?
Thanks,
[ Your Name ]
[ Company ]When to Use This Real Estate Cold Email Template?
Use this B2B real estate cold email template when prospecting for new seller leads or reaching out to property owners in your target area. It works best for real estate professionals looking to fill their pipeline with qualified appointments.
Why Does This Real Estate Cold Email Template Work?
This B2B real estate cold email template gets replies because it follows best practices by including a personalized greeting, clear value proposition, and social proof from similar clients. The casual tone establishes trust quickly. You’re not pitching services immediately. You’re offering to share how your approach could work for their company. This soft call to action increases engagement and boosts response rates by positioning you as helpful rather than pushy.
Adapt these proven frameworks to match your offer. Personalize each template with research about the recipient’s company, recent news, or specific challenges they’ve mentioned publicly. Follow the basics of writing a B2B cold email. Maintain the core structure that gets replies.
How to Write a Cold Email for B2B?
Write a B2B cold email by researching your prospect, writing a personalized subject line, using a tailored greeting, presenting your value in 2-3 sentences, adding a clear CTA, and ending with a professional signature.
- Research your prospect. Understand who you’re reaching out to. Research their company website, LinkedIn profile, and recent news. Look for trigger events like funding rounds or product launches.
- Write subject lines that get opened. Keep it between 3-7 words. Personalize with their name or company because personalized subject lines increase open rates.
- Personalize your greeting and opening. Begin with their first name. Mention their recent project or milestone. For example, “I came across [Company]’s recent expansion, impressive work.” This builds instant credibility.
- Present your value proposition clearly. Get straight to the point in 2-3 sentences. Focus on benefits. Mention what problem you solve for them and what outcome they get.
- Include one clear CTA. Ask for something small and simple. A single, customized CTA increases click-through rates. Example, “Are you available for a 15-minute call this week?”
- Plan your follow-up strategy. Send 3-5 follow-ups spaced 3-7 days apart because most prospects don’t reply to the first email.
- Add a professional signature. Include your full name, job title, company name, and contact details.
Follow these guidelines on how to write cold emails to get responses. Learn the best practices to book more meetings.
What Are the Best Practices for B2B Cold Email?
The 6 best practices for B2B cold email are researching, setting up authentication, keeping emails short, using a clear CTA, following up 3-5 times, personalizing and A/B testing, and always staying compliant.
- Know Your Audience: Research your audience before you write anything. Identify their pain points and tailor your message to address specific challenges they face.
- Set Up Authentication and Warm-up Accounts: Set up SPF, DKIM, and DMARC records to ensure your emails reach inboxes. Warm up new accounts gradually to build sender reputation and avoid spam folders.
- Keep It Short and Personalize: Craft the email with compelling subject lines. Keep your email 90-125 words. Lead with value, not your product. Use real personalization. Add one clear CTA. Avoid spam triggers.
- Follow-Up Strategically: Send 3-5 follow-ups over 2-3 weeks to improve reply rates significantly. Most responses come after the second or third touch.
- Optimize Through A/B Testing: A/B test subject lines and CTAs to improve opens and replies.
- Stay Compliant: Include an opt-out link and accurate sender info to meet GDPR and CAN-SPAM requirements.
Common mistakes to avoid are sending one email and quitting, using vague subject lines, writing long paragraphs that lose attention, forgetting to personalize beyond the first name, and skipping technical setup like authentication records. Follow these best practices to craft cold emails that get replies and generate leads.
How Can You Improve Your B2B Cold Email Lead Generation?
To improve your B2B cold email lead generation, define your ideal customer profile first. Build quality lists with clean, enriched prospect data. Research each prospect to find specific insights about them. Warm up your domain and email accounts gradually to avoid spam filters and ensure your messages reach inboxes. Craft your email from the above cold email examples focusing on hyper-personalization and delivering immediate value.
After sending, automate 3-5 follow-ups, A/B test subject lines, CTAs, and content to discover what resonates, track metrics like reply rates and meeting bookings. Combine email with LinkedIn outreach for a multichannel approach that increases touchpoints. Stay compliant with GDPR and CAN-SPAM by including unsubscribe options in every message.
Reachoutly streamlines this entire process with automation tools that help you scale outreach while maintaining personalization, deliverability and compliance. You get the best of both worlds, with lower prices on Google Workspace Accounts and the leading cold email experts who have years of experience in providing high-ticket B2B cold email outreach service. So, you can focus on closing more deals, while we take care of the leads.