Cold Emailing for the #1 Cold Email Tool: 80+ Meetings Booked for B2B SaaS & Marketing Company Within 2 Months

About Salesfeed (Instantly.ai)

Salesfeed.io (now Instantly.ai) was a B2B SaaS platform serving high-ticket agencies founded by Nils Schneider, who is now CEO & Co-Founder of Instantly.ai. The company specialized in helping high-ticket agencies scale their outbound efforts through automated cold email and LinkedIn outreach. 

Their target market included branding firms, development shops, performance marketing agencies, and SEO companies looking to grow predictable revenue without hiring in-house SDR teams.

How the Partnership Began

Before Instantly.ai became the powerhouse cold email platform it is today, Nils Schneider was building Salesfeed.io and needed to prove the very outbound strategies his company would eventually help others implement. 

He recognized that to credibly sell outbound automation services, Salesfeed needed to demonstrate exceptional results through their own systematic outreach. 

Reachoutly’s founder Amin was brought in to manage the LinkedIn profiles of Instantly.ai’s co-founders and execute comprehensive multi-channel campaigns that would not only generate immediate pipeline but also serve as proof-of-concept for Salesfeed’s service offerings.

The Challenge

Breaking into the competitive outbound services market demanded exceptional proof-of-concept through Salesfeed’s own lead generation success.

The Credibility Paradox 

Salesfeed faced the classic challenge of selling outbound services while needing to prove their own outbound capabilities in a crowded market.

Precise Target Market Penetration 

They needed to reach B2B agencies selling $2K-$10K monthly retainers including branding firms, development shops, performance marketing agencies, and SEO companies who were looking for predictable, automated outbound solutions.

Cost-Effective Scaling 

Their prospects wanted systematic pipeline generation without hiring expensive in-house SDR teams, requiring a solution that proved ROI from day one.

Multi-Channel Orchestration 

Execute flawless coordination between multiple LinkedIn profiles and cold email campaigns, ensuring both channels worked synergistically rather than competing for attention.

Perfect Campaign Execution 

The outreach needed to serve as both lead generation and live proof-of-concept for Salesfeed’s future clients, requiring exceptional performance standards.

Quality Over Quantity Mandate 

Generate not just meetings but high-conversion prospects that would become long-term clients, proving the sustainability of Salesfeed’s approach to potential customers.

“We needed to prove our outbound methodology works before we could credibly sell it to agencies. The results had to be exceptional.”
Nils Schneider, Founder (now CEO of Instantly.ai)

The Solution

We executed multi-channel campaigns across cold email and LinkedIn to prove Salesfeed’s outbound methodology. We turned every booked meeting into live proof-of-concept for potential agency clients.

Deep Market Research and Strategic Agency Targeting 

We conducted extensive research to identify high-value B2B agencies across key verticals: branding firms, consultancies, SaaS, development shops, performance marketing agencies, SEO companies, and software development agencies seeking predictable, automated outbound (cold email + LinkedIn), without hiring an in-house SDR team. 

This precision targeting was critical because generic outreach to broad markets dilutes message relevance and wastes resources. 

By laser-focusing on agencies managing $2K-$10K monthly retainers, we could craft messaging that directly addressed their specific growth challenges and budget constraints for scaling beyond referral-dependent business models.

Multi-Channel Infrastructure Development 

We constructed an outreach ecosystem combining optimized Google workspace accounts for cold email delivery with systematic LinkedIn profile management. 

This integrated approach was essential because modern B2B prospects expect consistent messaging across multiple touchpoints. Single-channel outreach often fails to break through the noise in competitive markets. 

The coordinated infrastructure ensured prospects received cohesive messaging without experiencing channel overlap or communication fatigue.

Cold Email Infrastructure

Google Workspace (SMTP): 30 accounts
Domains: 4 domains
Cold Email Tool: Instantly
Lead Source: Apollo.io, Crunchbase

Synchronized Multi-Touch Campaign Execution 

We deployed coordinated cold email and LinkedIn campaigns with Amin personally managing all LinkedIn profiles of the Co-Founders of Instantly.ai to maintain authentic, premium-quality engagement. 

This hands-on approach was vital because automated LinkedIn outreach often appears robotic and damages sender credibility. 

The strategy seamlessly blended automated email sequences with personalized LinkedIn messages. It created natural multi-touch experiences that built trust while addressing agency owners’ core pain points like unpredictable pipeline generation and prohibitive SDR hiring costs.

Campaign Analytics

Total email sent: 306 emails.
Reply rate: 14%
Campaign: 1 cold email campaign and 1 LinkedIn campaign
Duration: January 2021 to March 2021.

The Results

Systematic targeting of B2B agencies with $2K-$10K retainers validated Salesfeed’s service methodology and established market credibility.

Campaign Performance

Key outreach metrics and results achieved during the 2-month campaign.

• 80+ total demo meeting bookings across 2-month period.
• 50+ qualified leads in the active pipeline.
• 20+ closed deals secured.
• Multi-channel coordination across email and LinkedIn.

Lead Quality

Profile of high-value prospects that engaged with our campaigns.

• Agency decision-makers with $2K-$10K retainer businesses.
• Growth-focused prospects seeking scalable outbound solutions.
• Budget-qualified leads looking to avoid SDR hiring costs.
• High-intent prospects actively seeking automation tools.

Business Impact

Strategic outcomes that validated Salesfeed’s service approach.

• Proof-of-concept validation for service methodology.
• Credibility establishment in competitive outbound market.
• Pipeline foundation for sustainable growth.

Why It Worked

Our ability to execute sophisticated multi-channel outreach felt natural and valuable rather than pushy or automated. We created multiple touchpoints that built genuine relationships with agency owners by coordinating cold email sequences with personalized LinkedIn engagement.

This approach was crucial in the B2B agency market, where decision-makers are naturally skeptical of outbound tactics and expect authentic, value-driven conversations.

Our deep understanding of the agency business model made all the difference in messaging and positioning. Every message addressed directly to the challenges agency owners face including unpredictable pipeline, expensive hiring, and the need for systematic growth beyond referrals.

We positioned Salesfeed’s solutions as the bridge between their current manual processes and the scalable systems they needed to reach their growth goals.