Cold Email Case Study
Cracking the Blockchain Market: 26 Leads Within 30 Days for a Blockchain Development Company
Category
Appointment setting
Industry
IT Industry
Company Size
11-50 employees
Duration
30 days

724
Contacts reached
267
LinkedIn connections
26
Qualified leads
About CoreDevs
CoreDevs.io is a blockchain development company specializing in DApps, SaaS applications, NFT platforms, automation, Web3, and AI. They focus on serving fintech companies, banks, NFT projects, and tech companies requiring sophisticated blockchain solutions.
How the Partnership Began
CoreDevs had built impressive technical capabilities in blockchain development. Despite their technical expertise, they were limited to marketplace platforms like Upwork and had no systematic sales process for reaching enterprise clients directly. They were competing on price rather than showcasing their premium expertise.
When Reachoutly’s founder, Amin, took the opportunity to help them break into direct enterprise sales, he realized the unique challenges of the blockchain industry.
Amin proposed a comprehensive multi-channel research, targeting partnerships with top-tier blockchain companies and human-resources opportunities with enterprises needing specialized blockchain talent.
The Challenge
Both CoreDevs and Reachoutly faced distinct but interconnected obstacles that required innovative solutions to break into the competitive blockchain development market.
Revenue Dependency and Market Positioning
CoreDevs was unable to reach blockchain companies, fintech firms, or enterprises needing specialized development services.
Their goal was to establish partnerships with top-tier blockchain companies or provide specialized human resources to enterprises hiring blockchain talent, but they lacked the network and outreach capabilities to reach these prospects directly.
Industry-Specific Outreach Barriers
The blockchain industry presented unique outreach challenges that traditional B2B methods couldn’t solve.
Blockchain professionals and companies are extremely security-conscious, making standard data sources ineffective for finding accurate contact information. We had to develop creative research methods.
The messaging needed to convey technical credibility while building trust in a community naturally skeptical of unsolicited outreach.
“We had the technical skills but no way to reach enterprise clients outside of marketplaces. We needed a systematic approach to break into direct sales.”
Mahbub Shuvo, Founder & CEO
The Solution
1
LinkedIn account
20
LinkedIn connection requests per day
3
Campaign types
5
InMail messages per day
We implemented a comprehensive three-pronged approach designed specifically to overcome the blockchain industry’s unique security barriers.
Multi-Channel Research Infrastructure
We developed a research strategy specifically for the security-conscious blockchain industry. We researched prospects through Telegram blockchain channels, specialized Facebook groups, LinkedIn blockchain networks, and active job postings from companies seeking blockchain developers.
We also took direct management of the CEO’s LinkedIn profile to ensure authentic, high-level engagement.
The blockchain industry’s extreme security consciousness makes standard data sources ineffective for finding accurate contact information. Traditional B2B databases fail to capture the right decision-makers in this specialized field.
This multi-channel approach was essential for building a reliable pipeline of verified prospects who were actually engaged in blockchain activities and had demonstrated hiring needs or partnership potential.
Strategic Targeting and Validation
We identified companies across fintech, banking, NFT projects, SaaS, and EdTech sectors that required blockchain development services or specialized talent.
We focused on two distinct opportunity types.
- Partnership possibilities with established blockchain companies.
- Human-resources placements with enterprises actively hiring blockchain developers.
All prospects were validated through verification tools to ensure deliverability in this high-security industry.
Strategic targeting ensured every outreach effort focused on prospects with actual budget and authority. This maximized the potential for meaningful partnerships rather than low-value projects.
Multi-Campaign Execution Strategy
We launched three distinct LinkedIn campaigns.
- Connector Campaign
- Open InMail Campaign
- Contact Import Campaign
The Connector Campaign focused on building relationships with blockchain industry leaders. The Open InMail Campaign targeted specific partnership opportunities.
The Contact Import Campaign reached prospects identified through our specialized research methods. Each campaign was crafted to demonstrate CoreDevs’ technical expertise while building the trust essential in blockchain business relationships.
The blockchain community’s natural skepticism toward unsolicited outreach required multiple touchpoints and relationship-building approaches rather than direct sales pitches.
This multi-campaign strategy established CoreDevs as a credible player in the blockchain space while creating multiple pathways for prospects to engage. It increased the likelihood of meaningful business relationships.
Campaign Infrastructure
LinkedIn account: 1 account
The Results
724
Contacts reached
267
LinkedIn connections
26
Qualified leads
Blockchain industry penetration freed CoreDevs from marketplace dependency. They established direct enterprise relationships with established blockchain companies seeking specialized development expertise.
Campaign Performance
Multi-channel blockchain industry outreach results over 30 days.
- 724 total contacts reached across all channels.
- 267 LinkedIn connections established.
- 26 qualified sales opportunities generated.
Lead Quality
Blockchain decision-makers and partnership opportunities identified through specialized research.
- Partnership opportunities with established blockchain companies.
- Human-resource placements with enterprises hiring blockchain talent.
- Enterprise prospects seeking DApp and NFT platform development.
- Technical decision-makers capable of evaluating blockchain solutions.
Business Impact
Strategic outcomes that freed CoreDevs from marketplace dependency.
- Marketplace independence achieved through direct client acquisition.
- Premium positioning replacing price competition.
- Enterprise relationships established in the blockchain ecosystem.
- Systematic sales process created for ongoing growth.
“The multi-channel research approach was exactly what we needed to figure out how to break into the enterprise blockchain market. The quality of opportunities exceeded our expectations.”
Mahbub Shuvo, Founder & CEO
Why It Worked
We understand that the blockchain industry requires completely different research and outreach methodologies than traditional B2B sectors. We accessed prospects that conventional databases miss entirely by leveraging Telegram channels, specialized Facebook groups, and blockchain-specific LinkedIn networks.
This approach was crucial because blockchain professionals trust recommendations from their community far more than cold outreach from unknown sources.
Our multi-campaign LinkedIn strategy created multiple touchpoints that felt natural within the blockchain ecosystem. Each outreach demonstrated an understanding of blockchain technology challenges, rather than generic sales messages. This positioned CoreDevs as technical experts rather than service vendors.
The CEO profile management ensured authentic, high-level conversations that built the credibility essential for enterprise blockchain partnerships.
Our dual focus on partnerships and human-resource opportunities created diverse revenue streams that freed CoreDevs from marketplace dependency.
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