Reachoutly Conquers Global Nonprofits: 10+ Leads per Week for the World’s Oldest SEM Agency

About StraightForwardInteractive

StraightForwardInteractive, the world’s first SEM agency, founded in 2001, delivers top-tier Google AdWords and Facebook Advertising. Trusted by clients like Walmart, eBay, and nonprofits globally, they deliver expert campaign management across diverse industries.

How the Partnership Began

When Reachoutly’s founder Amin completed a nonprofit database project for a local client, he didn’t stop there. He recognized the massive Google Ad Grant opportunity and proactively researched the entire ecosystem. 

He spent 7-8 months reaching out to companies who could monetize this database. When traditional outreach hit walls, Amin took initiative to master LinkedIn automation. He systematically reconnected with the same prospects, including Joshua, and built genuine relationships that transformed rejections into partnerships. 

After proving results with LinkedIn campaigns, Amin approached Joshua with his most audacious vision: reaching every eligible nonprofit globally through cold email to help unlock $10,000 monthly in free Google advertising. Joshua immediately embraced the potential, and Amin committed to executing the systematic outreach needed to make his vision reality.

The Challenge

StraightForwardInteractive and Reachoutly both faced significant challenges.

Network Exhaustion

StraightForwardInteractive’s biggest problem was that they had exhausted their warm network within the nonprofit sector and faced significant scale limitations.

Database Invisibility

From Reachoutly’s perspective, this project presented unique technical and logistical hurdles. The biggest challenge was that most nonprofits aren’t listed in standard B2B databases, making data enrichment extremely difficult. They required extensive website scraping and manual enrichment.

Manual Research Bottleneck

We had to reach thousands of nonprofits globally. Our manual prospecting process was time-intensive, requiring research across scattered databases like CharityNavigator and Guidestar. We needed precise 501c3 eligibility verification to ensure we were targeting the right organizations for Google Ad Grants.

Scale Infrastructure

To reach global nonprofits, we needed to create a system that could handle the massive volume of global outreach while ensuring proper lead qualification and inbox management for the client.

“We had an amazing service for nonprofits but needed a systematic way to reach them at scale.”
Joshua Barsch, President & CEO

The Solution

We built massive infrastructure to reach nonprofits completely invisible in traditional B2B databases. We manually enriched data from CharityNavigator and Guidestar to help organizations unlock $10,000 monthly in free Google advertising.

Nonprofit Research and Data Acquisition

We targeted 501c3 Nonprofit organizations that are eligible for Google Ad Grants (GAG). For example, Animal Welfare, Museums, Libraries, Islamic charity, Climate change, Healthcare Nonprofits, etc.

These aren’t listed in standard B2B databases like Apollo or ZoomInfo. We developed creative methods. We researched eligible 501c3s via CharityNavigator and Guidestar and compiled a list of nonprofit organizations. 

We enriched each organization with decision-makers via Apollo, and systematically scraped websites and manually enriched missing contact data for Executive Directors, Presidents, VPs, and Development Directors. 

We validated everything using email Validation tool Reoon to ensure under 2% bounce rate. This manual approach was necessary because nonprofit decision-makers are virtually invisible to traditional lead generation tools.

Infrastructure Development for Global Scale

With Amin’s vision to reach every nonprofit worldwide, we faced an unprecedented challenge: how to systematically contact hundreds of thousands of organizations globally. 

Traditional cold email setups couldn’t handle this volume, so we built a comprehensive system using 279 Google Workspace accounts and configured 93 .com domains. Connected to Pipl.io for campaign management, this infrastructure established 3,000 daily email capacity. 

It was essential for reaching nonprofits across every industry and geographic region before the Google Ad Grant opportunity window closed.

Cold Email Infrastructure

Google Workspace (SMTP): 279 accounts
Domains: 93 .com domain (Random short domain)
Cold Email Tool: Pipl.io

Strategic Campaign Execution at Massive Scale

With such an enormous database, we had to niche down by industry to ensure relevant messaging while maintaining the global scope. 

We launched personalized email sequences using Clay and SheetGPT for custom icebreakers, A/B tested messaging across multiple campaign versions, and implemented 2 strategic follow-up sequences. 

We managed complete lead qualification in the master inbox, ensuring Joshua only engaged with pre-qualified prospects genuinely interested in Google Ad Grant services.

Copywriting

Script: Clients provided script and refined with Grok, Claude.
Personalization line: Clay, SheetGPT
Email Sequences:  Initial offer with 2 follow-up sequences. (With lots of versions to maximize the ultimate outreach)

Campaign Analytics

Total email sent: 19,607 emails
Reply: 244
Campaign: 2 cold email campaigns from February 2025 to March 2025.

The Results

Global nonprofit outreach connected eligible 501c3 organizations with Google Ad Grant opportunities. This Grant transformed their digital marketing capabilities with $120,000 annual advertising budgets they never knew existed.

Campaign Performance

Outreach volume and conversion metrics from the 4-week nonprofit campaign.

• 19,607 emails sent across a 4-week period.
• 244 total replies. (1.2% response rate)
• 40+ qualified meetings booked. 
• 15+ deals closed. (There are lots of them in the Pipeline too)

Lead Quality

Nonprofit executive profiles responded to our Google Ad Grant messaging and systematic approaches delivered results.

• Pre-qualified prospects through eligibility verification.
• Decision-maker access to Executive Directors and Presidents.
• High-intent leads actively seeking marketing solutions.
• Scalable process delivering consistent daily results.

Business Impact

Transformational results for StraightForwardInteractive’s nonprofit outreach.

• Automated lead flow replacing manual prospecting.
• Global reach across the nonprofit sector.
• Predictable pipeline with qualified opportunities.

Master Inbox view of Joshua Barsch

Why It Worked

The success of this campaign stemmed from our ability to solve the fundamental challenge that most agencies can’t. That’s reaching decision-makers who aren’t in traditional B2B databases. 

Our systematic approach to data enrichment ensured we reached the right Executive Directors and Development Directors with verified contact information.

We achieved 97% inbox placement even at massive scale by building enterprise-grade infrastructure with 279 accounts and 93 domains. 

The personalized messaging strategy made all the difference in a crowded nonprofit inbox. We created custom icebreakers that resonated with each organization’s specific mission and challenges using Clay and SheetGPT. 

Every email demonstrated understanding of their unique nonprofit focus rather than generic outreach. This made recipients feel valued rather than targeted by mass campaigns.

Our comprehensive lead qualification and inbox management meant Joshua only engaged with pre-qualified prospects who were genuinely interested in Google Ad Grant services. 

This systematic filtering process transformed 244 total replies into 40+ high-quality meeting bookings, maximizing Joshua’s time investment and ensuring every conversation had real potential for conversion.